Loading...
Media Analyst

Carnival Work from Home Jobs | Media Analyst Jobs Hiring Near Me

Job Responsibilities: Media Analyst (Hybrid)

Salary: 58000 per YEAR

Company: Carnival Cruise Line

Location: Remote US

Job Description

The media and advertising analyst is responsible for the performance analytics for Carnival’s media and advertising campaigns and programs. This includes but is not limited to online/digital pay-for-performance and offline/traditional media (i.e. radio TV out-of-home) paid placements. The position also collaborates with stakeholders to create testing plans and optimized outcomes. Candidates must understand DoubleClick Campaign Manager (DCM)/Google Campaign Manager (GCM) as well as be efficient in using Tableau to effectively evaluate program performance and craft storytelling reports with added variables from the company’s proprietary data warehouse.

The ideal candidate is online and offline media knowledgeable data-driven technology-oriented and of course fun! This person will be evaluating both media campaigns as well as creative advertising campaigns and will need to be able to understand and express how both channels work hand in hand and/or affect each other. You’ll have a passion for traditional digital and emerging media and be naturally curious to discover actionable insights. This role works cross-functionally with media marketing and business intelligence team members as well as ad agencies to drive brand awareness brand consideration and Carnival cruise bookings.

ESSENTIAL FUNCTIONS

  • Evaluate and analyze media and advertising performance
  • Report and deliver insights leading to media and advertising optimizations
  • Work with media and advertising agencies to identify opportunities to optimize media partners’ targets and tactics
  • Lead analysis for creative messaging performance and deliver reports
  • Partner with the advertising team to understand what messaging tactics and executions are working best and make adjustments as necessary
  • Responsible for managing and developing strategic testing plans and appropriate key performance indicators (KPIs) for campaigns while ensuring that set KPIs are delivered against
  • Collaborate with tagging management and other teams to ensure appropriate media tagging (including DMP) tracking creative dynamic data feeds are working properly and note affecting reporting
  • Liaise with the social team to understand the effects of social chatter on paid media/advertising and vice versa
  • Make recommendations for changes based on findings
  • Execute reporting on regional media and advertising performance for key markets

QUALIFICATIONS

  • Bachelor’s Degree in Marketing Statistics
  • Proficient in Microsoft Office Suite (expert in Excel) Site Catalyst (or similar) Tableau SQL Tealium DFA DMP Tableau as well as Google Analytics 360 and Google Campaign Manager
  • Must have a clear understanding of site tagging
  • Experience in online advertising/media channel marketing off-line advertising/media and/or consulting
  • Proven track record of communicating actionable insights verbally and in writing
  • The ability to successfully prioritize and manage multiple projects in a deadline-driven environment is critical

Click Here : Apply Now

Leave a Reply

Your email address will not be published. Required fields are marked *